Your monthly dose of the good stuff from the data experts at Brooks Integrated Marketing. |
Meet Us at LeadsCon in Las Vegas |
Coming to a theater near you in March– LeadsCon – the holy grail of trade shows for the direct marketing and lead generation world. Yes, trade shows are back and we wouldn’t want to miss this one! LeadsCon is a conference focused on lead generation, direct marketing and customer acquisition. It brings together over 2,000 of the industry’s best marketers, advertisers, and service providers to share insights, best practices, and new ideas around lead generation, direct marketing, compliance in todays marketplace, and customer acquisition.
The conference covers a wide range of topics related to lead generation, including lead quality, data analytics, customer engagement, and digital marketing solutions. Attendees can participate in workshops, keynote sessions, and panel discussions to learn about the latest trends and strategies in the industry. LeadsCon provides extensive networking opportunities for attendees to connect with industry experts and potential partners. Over 150 Exhibiters this year will be showcasing their products and services supporting the industry.
In summary, LeadsCon is a valuable event for anyone involved in lead generation or customer acquisition providing opportunities to learn, connect, and stay on top of industry trends.
We have been supporting the LeadsCon ecosystem for many years with a next generation SaaS platform that dramatically improves lead and data performance for calls, digital, direct mail and email. We are excited to meet you at the show! Feel free to find us on the LeadsCon app and set up a meeting with us in Las Vegas or text/call us at 954-294-3013. |
Preparing Your Data for the Competition & the Everglades Challenge! |
Competition in business is a non-stop race and having the correct data and analytics can make all the difference in the world. This month, our CEO, Brooks (TheMapster) is competing in the Everglades Challenge, an adventure race from Tampa Bay’s Fort Desoto to Key Largo. The route will travel down Florida’s west coast going through Everglades National Park - the largest national park east of the Mississippi. It encompasses 300 miles non-stop for kayaks, canoes and small sailboats. The Challenge has been described as life changing event, a bit like how your marketing data can be life changing for your business.
To prepare for the race, you need a boat, training, physical fitness, navigation, knowledge of tides, wind & weather forecast, gear, safety equipment and mental preparation with a plan that can adapt to the current environment.
- The Boat = Name, Email, Phone, Postal Address – Can We Help You Complete It with CIMA?
- Training = PCOA/NCOA – For Current Address, Recommended Annually/Quarterly
- Physical Fitness = Keeping you Data Current with Ongoing Processing
- Navigation = Knowledge of List and Outside Leads or Prospects
- Knowledge of Tides = Demographics, Property and Auto Data Appends
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Wind and Weather Forecast = Knowing How to Apply the Data You Have with Profiling and Modeling
- Mental Preparation = Having a Marketing Plan and Making Ongoing Adjustments
Likewise, businesses need data that is current and can carry you through, like the rising tide. When leveraged with the right message, to the right audience, it can be as predictable as the wind. One of the great things about direct marketing is that you know when you are right and you can calculate the response rate in real-time. If you would like to track TheMapster starting on March 4 you can use the following link: https://share.garmin.com/TheMapster or the WaterTribe's website.
If we can help you compete in business, by filling in your marketing preparation with some of our services today, please contact us. We would love to share our knowledge and experience.
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BrooksIM Core Sound 17 for Everglades Challenge |
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